DJM Line Marketing Management Experience

Daniel Jay Morrison has held extensive line marketing management (P&L) responsibility on the manufacturer’s side.  His marketing career began at Procter & Gamble, followed by an extensive range of responsibilities at Unilever.  Prior to establishing his independent marketing consultancy, he was Director of Marketing for a business unit with retail sales in excess of $300 million. 

In addition to management of national and regional brands, Daniel Jay Morrison has fourteen years of experience focused solely on New Products Development.  His direct personal efforts generated in excess of $1 billion in new retail sales.  He had line responsibility for the development and market introduction of twenty lines of new products as well as innumerable line and size extensions.  He developed and executed plans for the successful turn-around of three major brands.   He has developed a proven process of evolutionary qualitative research, which has been instrumental in the development and refinement of new products, addressing problems in going businesses, and evaluating competitive threats and market opportunities. 

Daniel Jay Morrison has in-depth experience in the generation of the all-important Positioning Statement.  He has also been instrumental in the development of marketing organizations and staffing, personnel hiring and evaluation, and project control. 

He has worked extensively with international firms, with projects ranging from consulting to new category task force programs (Venezuela, Britain, Germany, France, Belgium, Canada, Japan, Ireland, and Holland).

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