Daniel Jay Morrison & Associates, Inc.
  Marketing Consulting

Expertise in Marketing Problem Solutions

Individual companies often can benefit significantly by bringing in external marketing management specialists.  Often changes in personnel, changes in the market, and the need to alter the existing marketing paradigm create situations in which experienced input from the outside is needed. 

Our consulting, research, and line management experience across a very broad range of products and services can benefit you by solving immediate problems, creating opportunities, and developing systems and philosophies that provide long-term contribution to your firm.

We have helped many firms improve their Marketing operation.  Our contributions to you can be broad-based across the spectrum of Marketing Management, or specifically targeted for improvement in selected areas, such as:

Formalization of Goals & Strategies (Corporate and Brand Level)

Developing Optimal Marketing Plans

Short- and Long-Term Business Building

Marketing Positioning Development

Marketing Personnel Hiring/Evaluation

P&L Management

Effective & Efficient Use of Market Research

Evaluating Competition For Opportunities

Optimizing Investment in Advertising: Strategy/Tactical

Planning/Creative Executions

Refining Product Mix and Formulation/Design Direction

Optimizing The New Product Process

We have helped our clients resolve problems and refine operations and communications to ensure better decisions on a more timely, efficient, and effective manner.  We can help you and your team maximize the effect of your activities and investment towards the meeting of your goals.

© DJM & Associates, Inc.™