Packaged Goods
Marketing Consultancy and Market Research

Packaged Goods Marketing is one of the most difficult endeavors in the business world.  By definition, the shopper regularly buys a small cost item, consumes it, and then re-purchases a similar item expecting similar rapid use-up. For each purchase, marketers must resell themselves to the consumer or lose the sale to competition, forfeit to an alternative solution, or simply experience a lost sale.

Daniel Jay Morrison & Associates can help you maximize your Packaged Goods Marketing activities:
   

Identify your targets: 

Detail your competition:

Improve volume and profit:

We have been directly involved in all of the above activities in the direct management of national, regional, and test market products and services.  We can help you and your team maximize your activities towards the most efficient and effective meeting of your goals.
   

DJM Marketing Management Experience

Daniel Jay Morrison has had twenty-five years of line marketing P&L management responsibility on the manufacturer’s side. His marketing career began at Procter & Gamble, followed by an extensive range of responsibilities at Unilever.   Prior to establishing his independent marketing consultancy, he was Director of Marketing for a business unit with retail sales in excess of $300 million. His marketing management career experience includes:

Beverage & Food Categories

 

Lemonade, Orange Juice, Wholesome Fruit Snacks, Salad Dressing, Salad Toppings, Stuffing, Snack Foods (Sweet; Salty), Starch Side Dishes, Noodles, Pate, Sorbets, Fruit Pies, Tassies, Cocktail Dips, Cooking Sauces, Sweet Spreads, Mayonnaise, Sauce Mixes, Soft Soup Bouillon, Oriental Noodles, Soups, Coffee, Yogurt Drinks, Instant Soups, Count Goods (Candy), Puddings, Camp/ Trail Foods, Water, Isotonic Beverages, Toaster Tarts, Fish, Honey, Cooking Oils, Main Dish Dinners, and Tea (Black, Herbal, Flavored, Connoisseur, Frozen, Liquid, Frozen Concentrate, Canned, Chilled, Fruit Flavored, Loose, Green, Isotonic, Decaffeinated, Freeze-Dried, and Imperial Gunpowder).

 

Technologies

 

Ambient Stable and Chilled Liquids, SemiSolids, and Solids; Dry, Powdered, Aseptic, Hot Pack, Refrigerated, Frozen, and Tinned Systems; Multi-Stage Processing, Contract Manufacturing, Dairy Packing, Own Factory Production; Import.

 

Sales Systems

 

Direct Sales Force, Broker Sales, and Bottler Sales.

 

Other

 

Marketing Personnel Hiring/Evaluation, P&L Management, Advertising Strategy/Tactical Planning/Creative Executions, Marketing Positioning Development, Product Design/Formulation Direction, Long-Term Business Building, Extensive Presentations to Management and Field Sales, etc.

In addition to management of national and regional brands, Daniel Jay Morrison has fourteen years of experience focused solely on New Products Development.  His direct personal efforts generated in excess of $1 billion in new retail sales. He had line responsibility for the development and market introduction of twenty lines of new products as well as innumerable line and size extensions. He has developed a proven process of evolutionary qualitative research, which has been instrumental in the development and refinement of new products, addressing problems in going businesses, and evaluating competitive threats and market opportunities. 

Daniel Jay Morrison has developed many Corporate and Brand Objectives, Goals, and Strategies. He has extensive experience in the generation of the all-important Positioning Statement.  He has also been instrumental in the development of marketing organizations and staffing, personnel hiring and evaluation, and project control.

He has worked extensively with international firms, with projects ranging from consulting to new category task force programs (Venezuela, Britain, Germany, France, Belgium, Canada, Japan, Ireland, and Holland).

© DJM & Associates, Inc.™