 |
|
| Market Potential DJM Articles | |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
| Senior Marketing
Articles
|
| Article Descriptions |
| Can You Talk
… "Older"?
Targeting the Over-55 Market This article was prepared for marketers interested in pursuing the senior consumer opportunity. "Talking the talk" is absolutely critical for effective communcation to the 55+ segment. |
| Designing Graphics for Seniors The demographic tidal wave of the senior population is upon us. The volume potential of this market is vast for manufacturers who are responsive to the unique needs of this aging segment. Have you developed the plans, strategies, and tactics to tap this vibrant opportunity? |
| Segmentation: The Key to
Effective Marketing To be commercially successful, the marketer must sell as much profitably as possible to maximize return on investment. Whether you are selling soap, hotel rooms, shirts, cemetery plots, or financial services, you need to estimate the market, set a goal, and invest in marketing and sales efforts. The key to the process is estimating the consumption potential of the market, since it determines the scope of the business, the available budgets, and the likely profit. To determine market potential, it is critical for a seller to find out who really wants their offering. Finding out “who” is the focus of this article. |
|
© DJM & Associates, Inc.™ |
Morrison that relate to senior marketing.