The 50 and over population segment holds vast potential for an extraordinary range of products and services. While the senior market does buy a lot of medicines and rocking chairs, they are also major consumers in most food and beverage categories, entertainment, children's toys, home security systems, travel packages, gaming, mid-life "toys" (sports cars, computers, sneakers, expensive sports equipment), over-the-counter health food supplements, … and a myriad of other products and services. They are ready to enjoy the rest of their lives! The senior market is enormous, rapidly expanding, wealthy in discretionary income, and feeling they deserve the best.

• 43 million households are headed by someone over 50 years
• 27% of Americans, or 76 million people, are over 50
• The 50⁺ population controls 50%of all discretionary spending
• The 50⁺ segment holds 77% of all financial assets

The 50 and over segment, however, as with any large market, is a mosaic of unique subgroups, each with its own life experiences, vocabulary, and needs. It is imperative for marketers to understand these subgroups to maximize their sales potential.

Call on our firm's knowledge of this extraordinary market opportunity. Leverage our extensive marketing and research skills to achieve growth while minimizing your own investment of time and money.

We invite you to explore this site to learn more about DJM Senior Consulting™ and how we can enhance your strategic and tactical planning for the mature market.

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