approach-1_02a.gif (8120 bytes)
Senior Marketing
Market Potential
DJM Articles
DJM Consulting Main
nav3_market.gif (1325 bytes)
New Products
Speaker
Training
Packaged Goods

The Enormous Market Potential of Seniors and Boomers Man n Bird.jpg (75368 bytes)

 

The Current Senior Market

The current mature market was born before World War II. They "Remember Pearl Harbor", the Great Depression, Alf Landon, radio soap operas, walking to the store, the Brooklyn Dodgers, the arrival of ball-point pens, Myrna Loy, and Mortimer Snerd. They played stickball in the street, and their parents spoke a foreign language. "Walk" signs at street corners were obeyed. Their language, experiences, grandchildren, and evolving perspectives all lead to generationally unique tastes, wants, communications, and needs. Their focus on leisure time, maximizing their remaining health and years, and a sense of having earned their reward make them a special, identifiable, and reachable market segment. And Many More are Arriving... Fast!

Beginning in 1996, the first Baby Boomers turned fifty. This landmark transition, with all the attendant emotional, financial, and physical ramifications, has brought major marketing and advertising attention to the senior market. The unparalleled size of the Boomers has changed the national economy at each stage of their maturing. The Boomers are reaching 50 and even 60 years of age and, in doing so, their needs are changing as well; new strategies and skills are needed to understand, address, and profit from the economic potential of the enormous emerging older consumer target.

In summary, the 50+ market is (and will become even more so) the largest, richest, and most underdeveloped and undermarketed special market segment.   

DJM Senior Consulting™

  • Can help you tap the largest US birth group ever to reach 50 years.
  • Can contribute to sales growth, more efficient use of your time and resources, and help you optimize your decision-making.
  • Focuses on the reachable, large and rapidly expanding senior market. It is a unique segment with special needs and wants, and unprecedented disposable income of almost one billion dollars. Your volume growth from this segment can often be efficiently achieved through use of existing distribution channels, existing selling systems, existing in-house technical and/or manufacturing expertise, and utilization of existing brand equities. The key is skillful positioning, accurate communications, and specific targeting to the senior market consumer wants and needs.
  • Offers access to the 50 and over consumer psychological context, one that is typically not understood and cannot be envisioned by younger generation marketers. With extensive experience in both marketing and research, DJM can best match your strategic goals with senior needs for profitable volume growth for your firm.
 

© DJM & Associates, Inc.™