|
Services 
Focused on the Specific
Needs and Buying Dynamics of the Consumer With
extensive personal experience in both line management and
consulting/research, DJM can provide a broad range of critical support to your
marketing planning and development. |
Strategic Consulting
For Volume Growth
|
|
Marketing Plans
|
Strategy Development
Tactical Design
Annual Plan Format |
|
Product Mix |
Equity Extensions
Line Extensions
SKU Review for Optimal Profitablity
Product Improvements for Special Target Segments |
|
Market Expansion |
New Segments
New Usage
New Locations |
|
Graphics |
Strategic Design
Copy
Font Selection
Illustrations
Color
|
|
Structure |
Product Protection
Package Opening Mechanics
Product Delivery Systems
|
|
Advertising |
Strategy Development
Creative Work Plans
Brand Problem Solving
Marketing Strategies & Tactics
|
|
|
Market Research (
Qualitative)
For Better Decisions
|
|
Research Fomats |
Focus Groups
Dyads, Triads, Friendship Pairs
In-Depth Interviewing (IDI's)
Reduced Cost Exploratories
|
|
Communications Effectiveness |
Concept Evaluation and Refinement
Packaging Design/Copy
Advertising Execution Selection and Refinement
|
|
Problem Identificaton |
Discovery of Product Problems
Current Consumer Satisfaction Assessment
Bases for Competitive Strength
Evalution of Competitive Launch Impact
|
|
|
Market Research (
Quantitative)
For Higher Confidence |
|
Online/Phone/Mall/In-Person Studies
Secondary Data Searches
|
|
|
Corporate
Presentations & Training |
|
- Platform Presentations for Improved Marketing Skills
Employee Training for Mature Targeting
- Marketing Speaker at Business Functions and Trade Associations
- Marketing Personnel Training
- Strategic Sensitivity Building Through Interaction with Specialized
Market Segments
|
|
© DJM & Associates, Inc.™
|
