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Marketing Skills Refinement Seminars
Please contact us for a PowerPoint presentation of programs, benefits and DJM credentials. Based on Daniel Jay Morrison’s dual marketing expertise, the
following subjects are available to groups of all sizes as specific programs for
improved business skills:
- Marketing
- Strategy and Tactical Development
- Marketing Plan Development
- Use of the Critical Path for Scheduling and Communications
- How to Develop and Use "The Positioning Statement"
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- The Creative Work Plan
- How to Maximize Agency Creativity
- How to Evaluate Proposed Advertising
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- Market Research
- Defining and Implementing Market Research as The
Critical Factor
- Differentiating Between Qualitative and Quantitative Research
and How to Use Each
- The Focus Group: How
to Manage, Budget, and Maximize Learning
- How To Use Research in the Development of New Business
and New Products
The Marketing Department-
- How to Organize, Staff, and Evaluate Marketing Personnel
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